Video Analysis

Media Analysis

http://www.youtube.com/watch?v=jkaMiaRLgvY&ob=av2e

The Kooks Naive

This video is quite basic, its narrative is the leading performer in the music video’s girlfriend cheats on him. The video is set in a dark pub/club sort of place which creates a dramatic effect as well as creating a grim picture which is what we are thinking of doing ourselfs. They don’t use a huge variety of camera angles, the mostly use close ups to show the emotions of the man, however even though they dont use a huge amount of shots they grasp the audience with the close ups as the actor plays the part well in the video. It has a few seconds of performance in the video which is not what we will be doing as we want both narrative and quite a bit of band performance in our video. The performance done in this video is not traditional as instead of a band making the song in harmony it is just him walking singing the song into the camer with no expression maybe to show his pain in discovering what his girlfriend has done.

In our music video we will possibly use a similar narrative, we will possibly only feature a man and a women in the music video with a similar end product as The Kooks video, we will follow a similar trend because we think that it is effective and creates a grim picture which is what we want to do, however our end product will have more of a traditional performance based video with a band playing together, rather than the lead role only singing as we feel that it brings the audience in to the video more.

http://www.youtube.com/watch?v=qBbk9IjRdO0

The Arctic Monkeys – When the sun goes down

This video is also quite basic, it is only a narrative video and has no band performance at all. It is about a woman, she is set out to look quite poor, it tells the viewers about her being treated badly, that he is a “scum bag” and what comes across to the viewers is that he beats her and makes her unhappy, i personally think that narrative is quite vague and ambiguous, all that it tells you is that he treats her badly, and throws his weight about like a bully.

In our music video we are going to follow a very similar set out to this, we want a loose narrative to make the viewers think about the video, we want an ambiguous video like this and the kooks video. We will be following the Kooks video more because we think that it suits our song perfectly. we will have a similar narrative as our narrative will be quite vague as well.