This advert is totally different to the others, this is because it involves the whole band rather than just one of them which shows that they are a group and not just a "one man band ", this makes it seem as if they are working in harmony as a true band.
Also they are using there instruments rather than props that give them a "bad look" sort of image this sheds a different light on them rather than other bands like the arctic monkeys which use things like cigarrettes to appeal to their target audience.
This image is quite basic with almost no editing done to it except the removal of the colour, it is still highly effective despite the lack of editing, this is because of the way that the image is taken, it works well because they are all together as a bad.
The colour of this image has been removed to create effect it gives a dingy sort of look to it, I think it works well in this image. We will be following a similar theme to this advert as we want to create a dingy look to our video, that is why we will be using whitley bay as it is a derilict "x" seaside resort that is no longer a tourist destination, I think that this advert will appeal to its target audience well.
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