This advert features a differently cropped version of the artwork for the album it is advertising. This creates a clear visual and stylistic link between the two, tying the album and poster closer to one another and creating a unified brand image for the band.
The image itself features a bizarrely dressed man, standing in front of a marquee, hands outstretched. His dress makes him look as if he is from a circus or something similar. He is wearing sunglasses, which means he looks anonymous and therefore reinforces the weirdness of the poster. This makes the poster stand out much more. The showmanistic man suggests that this album features similar themes, and the oddness reinforces indie conventions of being alternative.
The colours used are very muted – suggesting it is a retro photograph. This is a key recurring theme in indie media, cropping up in videos, posters, and albums alike.
The text on the poster is a serif font, though it is very curvy and therefore looks fairly informal - this also links into the retro themes of the rest of the poster, complementing them perfectly. The text frames the man, creating a central point of interest. This poster also features a quote from a newspaper, promoting the album.
Inspired by this, we will incorporate a retro theme into our poster, and will also feature quotes from reviews, promoting it.
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