Advert Analysis

The poster for 'Only By The Night' by Kings of Leon uses the same artwork as the album it is advertising for. The image has been blown up larger than the album would be, which makes it eye catching for the target audience. The fact that the poster and the albums artwork are shared, shows that the artist wish to unify the brand image for this particular album.


The image itself is fairly bizarre. It contains cut outs of all the band members faces, either the left or right hand side of their faces or chins. These images have been made into a collage, and blended in with the face of an eagle. This portrays a mysterious feel to the band. It may also represent the bands growth over the years, representing that they're a stronger, bigger band now.


The text on this advert is sans serif, and continues the colour scheme of bright green and white. This makes the text eye catching and easy to read.


I like on this advert how there is an implied meaning within the picture, which is a convention a may use in my groups advert.