Upon first viewing this digipack, it is very obvious that colour has been taken into careful consideration. Throughout, the recurring themes of gold and burgundy are used, lending a sophisticated look to the album.
The cover shows a star map, with lines spreading outwards. Clearly, it is from a circular map, but it is also a strong visual hint at the sun. Combined with the colour scheme, this makes the album seem like something special – something out of this world. This is echoed on the back, the seemingly random placement of the track titles, marked starkly against the plain background, mirror the chaotic order of the star chart of the front. The barcode and legal stuff is moved to the bottom of the case, to preserve the uniformity and cleanliness.
Inside, there is two smaller cardboard cases – one of the album, which is identical to the outer case, and the other of the bonus DVD of a live performance. This cover shows a photograph of a light, presumably at the show, with its beams stretching outwards from a central point – this is a clear reference to the cover of the album itself. This, along with the very limited colour scheme, provides a very strong visual link throughout.
This has shown us the importance of the colour scheme we use, so we will very carefully select what colours we use for our digipack.
No comments:
Post a Comment