This advert features a slightly different version of the artwork for the album it is advertising. This creates a clear visual and stylistic link between the two, tying the album and poster closer to one another and creating a unified brand image for the band.
The image itself features a tough looking guy, smoking a cigarette. This suggests a theme of rebellion, of bending the conventions of ordinary album covers or posters. The photograph is black and white, the man starkly picked out against a black background. This makes the imagery much more striking and means the poster stands out more. The use of a man who is obviously not a model increases the band’s “real” image, of being down to earth and featuring down to earth lyrics.
The slight smile on the model’s face matches well with the title just above him – “Whatever People Say I Am, That’s What I’m Not” sounds like a fairly self-assured statement, and the man’s facial expression reinforces this.
The text on the poster is a serif font, and is white against the black background. It’s quite small, and looks fairly formal – this links in with the indie look of formality. The band’s logo, however, is much larger and is in a different font – this draws attention to it and places more significance upon the image rather than what the advert is actually for.
Inspired by this, we will endeavour to make our advert reinforce a strong, unified brand image across our video, digipack and advert.
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