This digipack is made like a gatefold record – featuring a front panel, a back panel and one large double panel in the middle. On either side is a disc, held in the cardboard sleeve.
The front cover features a brightly coloured photograph + text, set against a black background. This stark difference sets it aside from its contemporaries and makes it stand out. It has the artist and album title, and also states it is the “CD/DVD special edition”. The photograph is taken with a fisheye lens, and the way the text is arranged – in a circle around it – reinforces the circular distortion from the lens.
The back is very similar, featuring a brightly coloured photograph surrounded by text in a circle – this time the text is the track list of the album, and the contents of the included DVD “Live At The Electric Ballroom”. It also features a barcode, the record label’s logo and some small copyright information.
Inside, the double-panel features photographs of each member of the band, again following the brightly-coloured conventions set by the front and back. All the photographs featured are actually black and white, which are then coloured in post-production, yielding a very surreal look. This is cohesive across the whole package. This was a practice invented around 1839, before colour film was available. Therefore this unique look is rarely seen now, reinforcing the indie convention of going against the grain.
Each disc is held inside a small paper sleeve, like a record, and the discs themselves are very plain and ordered. They are extremely reminiscent of record labels, reinforcing the idea that this digipack is in fact more like a vinyl.
From this, we will make sure our digipack has a definite theme running throughout – also, as the retro theme is very common in indie music, we will take that into consideration too.
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